IMG Artists is proud to announce that it has entered into an agreement with Saudi Arabia’s General Entertainment Authority (GEA) to create a series of festivals and concerts as part of The Kingdom’s historic Vision 2030 initiative. The arrangement was announced during an entertainment summit sponsored by the GEA at The Four Seasons in Los Angeles on Wednesday, April 4, and attended by 250 major entertainment executives and financiers.

His Excellency Ahmed Al Khateeb, the GEA’s Chairman said: “These industry-leading partners genuinely understand the intriguing new investment opportunities that Saudi Arabia offers in global entertainment. Their significant investment signals the appeal of Saudi Arabia’s easy enter-to-market policy and confidence in the Saudi 2030 Vision.”

Ibrahim Al Omar, the governor of the GEA, said during a panel moderated by Arianna Huffington: “The objective is not to bring capital to the country the objective is to have a sustainable business.”

IMG Artists’ entertainment and cultural events will also lead to improvements in infrastructure with the construction of new venues required throughout The Kingdom.

AMC Theaters, National Geographic, Cirque du Soleil and Feld Entertainment joined IMG Artists in signing new agreements with the GEA at the summit.

Under Crown Prince Mohammad bin Salman, Saudi Arabia has initiated Vision 2030, an ambitious multi-year program of social and economic reforms designed to benefit The Kingdom’s 32 million population, of whom 70% are under 30 years old.

IMG Artists Chief Operating Officer John Evans, who signed the agreement on stage during the summit, said: “The Kingdom of Saudi Arabia, through Vision 2030, is proactively creating a new cultural landscape for its people. IMG Artists’ global experience in performing arts, festivals and events management, as well as in consulting to cultural organisations and institutions, makes us ideal partners in expanding The Kingdom’s entertainment offering, as well as in strengthening the infrastructure required to support a long-term, sustainable Saudi-managed cultural and entertainment industry.”

In December 2017, IMG Artists’ Pilobolus made history as the first international dance company to perform in Saudi Arabia, the first performance of any kind to feature a male and female cast performing together and the first performance of any kind with a female lead character. The performances were presented by Saudi Arabia’s Time Entertainment in association with the GEA and IMG Artists.

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